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Data-driven content marketing for rapidly growing online business
(2022)
A fundamental need for growing an online business is to drive traffic to the website through various sources. The online business needs to develop a content marketing strategy to drive organic traffic to the business website. This thesis explores...
Marketing a summer cottage rental business under the influence of COVID-19
(2022)
Websites are critical in product marketing and company branding in order to accomplish a certain business growth aim. The goal of this bachelor's thesis is to build a website for Tuomaalan tila. Tuomaalan tila's new website will allow the client...
Data Driven Optimization for Digital Recruitment Marketing: A Pilot Study
(2020)
PHZ Full Stack Oy is an IT-consulting organization, which has ongoing recruits for projects. PHZ Full Stack uses multiple different digital channels for recruitment. The objective of the thesis is to optimize the recruitment marketing, in order...


